Skip to main content
alt
  • About 529 Plans
    Overview
    • Features and Benefits
    • Income Tax Advantages
    • Estate Planning
    • Compare Savings Options
    • Savings Tips and Strategies
  • Our Plan
    Overview
    • JPM Advantage
    • State Tax Benefits
    • Investment Options
    • Prices and Performance
    • Meet the Investment Professionals
  • Resources
    Overview
    • Gifting
    • Rewards Program
    • FAQs
    • Useful Links
    • Calculator
  • Literature and Forms
  • For Financial Professionals
  • Contact Us
Search
Menu
Search
You are about to leave the site Close
J.P. Morgan Asset Management’s website and/or mobile terms, privacy and security policies don't apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan Asset Management isn’t responsible for (and doesn't provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan Asset Management name.​
CONTINUE Go Back
  1. About 529 Plans

  • LinkedIn Twitter Facebook

About 529 Plans

A college education has become a necessity for any family wishing to help their children maximize their talents and realize their full potential. Yet, for most families, the question is no longer whether your loved ones will attend college—but how to pay for it. That’s why finding the most appropriate vehicle to save for college is more critical than ever before.

529 College Savings Plans

Named after Section 529 of the Internal Revenue Code, 529 plans are state-sponsored plans that allow families to invest for college-bound beneficiaries on a tax-advantaged basis. Your investments grow tax deferred for the life of the account, and withdrawals are tax free when used to pay for qualified expenses.1 A 529 plan also offers substantial estate and gift tax benefits, making it an ideal gift from grandparents or other family members.

Learn more about the features and benefits

In addition to 529 savings plans, alternative savings vehicles include Coverdell Education Savings Accounts (formerly Education IRAs), Uniform Gifts to Minors/Uniform Transfers to Minors (UGMA/UTMA) accounts, Series EE savings bonds and taxable investment accounts such as mutual funds or bank savings accounts. Although each of these options offers distinctive features, 529 savings plans can provide additional benefits that may exceed these alternatives. Compare these various savings vehicles to get a better understanding of your options.

New York’s 529 Advisor-Guided College Savings Program

New York’s 529 Advisor-Guided College Savings Program (the "Advisor-Guided Plan" or the "Plan") is a college savings plan sponsored by the State of New York that provides a tax-advantaged way for families to save for the future costs of higher education.

As a participant, you receive more than investments from an experienced investment manager. You also gain insights that can only come from more than a century of helping clients like you work towards their goals. From website resources to investor services, the experienced professionals at J.P. Morgan share their best ideas on making informed, intelligent decisions with your college dollars.


 

1Earnings on non-qualified withdrawals may be subject to federal income tax and a 10% federal penalty tax, as well as state and local income taxes. New York State tax deductions may be subject to recapture in certain additional circumstances such as rollovers to another state's 529 plan and withdrawals used to pay elementary or secondary school tuition as described in the Disclosure Booklet and Tuition Savings Agreement. State tax benefits for non-resident New York taxpayers may vary. Tax and other benefits are contingent on meeting other requirements. Please consult your tax professional about your particular situation.

Quick Links

  • Go to my account
  • Compare savings options
  • The J.P. Morgan advantage

The benefits of working with a financial advisor

Meet with a financial advisor to learn more about how a 529 plan could help you meet your unique college savings needs.
The guidance of an advisor can be invaluable, and together you can determine your goals, select the appropriate investments and discuss ways to maximize 529 plan benefits.

FAQs
Q. How do I open an Advisor-Guided Plan account?

A. You may open an account by contacting any broker or financial advisor.

Need more information? Find answers to all your college savings questions here >

ascensus-logo_small
jpm_asset_mgmt_151x50

Privacy | New York State Privacy | Security | Disclosure Booklet | Contact Us

INVESTMENTS ARE NOT FDIC INSURED, MAY LOSE VALUE AND ARE NOT BANK GUARANTEED.

 

For more information about New York’s 529 Advisor-Guided College Savings Program, you may contact your financial advisor or obtain an Advisor-Guided Plan Disclosure Booklet and Tuition Savings Agreement at www.ny529advisor.com or by calling 1-800-774-2108. This document includes investment objectives, risks, charges, expenses, and other information. You should read and consider it carefully before investing.

Before you invest, consider whether your or the beneficiary’s home state offers any state tax or other state benefits such as financial aid, scholarship funds, and protection from creditors that are only available for investments in that state’s qualified tuition program.

The Comptroller of the State of New York and the New York State Higher Education Services Corporation are the Program Administrators and are responsible for implementing and administering New York’s 529 Advisor-Guided College Savings Program (the “Advisor-Guided Plan”). Ascensus Broker Dealer Services, LLC (“ABD”) serves as Program Manager for the Advisor-Guided Plan. ABD and its affiliates have overall responsibility for the day-to-day operations of the Advisor-Guided Plan, including recordkeeping and administrative services. J.P. Morgan Investment Management Inc. serves as the Investment Manager. JPMorgan Distribution Services, Inc. markets and distributes the Advisor-Guided Plan. JPMorgan Distribution Services, Inc. is a member of FINRA.

No guarantee: None of the State of New York, its agencies, the Federal Deposit Insurance Corporation, J.P. Morgan Investment Management Inc., Ascensus Broker Dealer Services, LLC, JPMorgan Distribution Services, Inc., nor any of their applicable affiliates insures accounts or guarantees the principal deposited therein or any investment returns on any account or investment portfolio.

New York’s 529 College Savings Program currently includes two separate 529 plans. The Advisor-Guided Plan is sold exclusively through financial advisory firms who have entered into Advisor-Guided Plan selling agreements with JPMorgan Distribution Services, Inc. You may also participate in the Direct Plan, which is sold directly by the Program and offers lower fees. However, the investment options available under the Advisor-Guided Plan are not available under the Direct Plan. The fees and expenses of the Advisor-Guided Plan include compensation to the financial advisory firm. Be sure to understand the options available before making an investment decision.

The Program Administrators, the Program Manager and JPMorgan Distribution Services, Inc., and their respective affiliates do not provide legal or tax advice. This information is provided for general educational purposes only. This is not to be considered legal or tax advice. Investors should consult with their legal or tax advisors for personalized assistance, including information regarding any specific state law requirements.

Ugift is a registered service mark of Ascensus Broker Dealer Services, LLC.

If you need additional support in viewing the information on our website, please call our Investor Service Center at 1-800-774-2108 for assistance.

Copyright © 2025 JPMorgan Chase & Co., All rights reserved.